The Ictus Initiative works with speakers, authors, consultants, and others who are regarded as experts in their fields who are seeking to increase their visibility in targeted niche markets. We work with our clients to:
- Articulate with laser beam focus who you are and what problems you solve
- Develop online and offline marketing tools that enable you to create a meaningful connection with your customers and prospects
- Create information-based products that showcase your expertise and create streams of revenue
- Achieve media visibility so that you are building a solid reputation nationally in the markets you have targeted for development
Our approach centers on the notion that YOU are the product. The art and the science of marketing yourself and your products and services begins with the development of a personal branding strategy that resonates meaningfully with the people you hope to be your customers. We help you define the unique value you provide your customers and create words and images that effectively communicate why you are uniquely positioned to provide solutions to your market segment. We develop one sheets, media kits, web sites, brochures, letterhead, signage and display items that will pique the interest of prospects and help you convert them to customers.
Our product development initiatives include audio and video production, book publishing and manuscript development, newsletters, and web-based products. We can implement e-commerce and internet marketing solutions that help generate traffic to your web site. We also help you connect with editors and journalists in the print and broadcast media so that your message is read and heard around the globe and you are moving toward celebrity standing in the market space you want to own.
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"Our 4 year old business had reached a stalemate. We knew we needed help, but were not sure what to do first.
All I can say is WOW! During the course of Paige’s 2-day Intensive, my partner and I were able to clearly define our company brand and tag line, our complimenting business skill sets, our services with proper value pricing, and focus our sales approaches.
Best of all, we have definitive action plans that we are immediately implementing.
The result is a knock -your -socks off sales presentation recently delivered to a Fortune 500 company. The growth is already starting!"
Lynn Coffman, Principal
Coffman Valentine & Associates, Inc.
branding & positioning
media kits & one sheets
trade show displays
brochures & sales letters